After three years, the 133rd China Import and Export Fair, where thousands of merchants gathered, came to an end on May 5th. As the largest Canton Fair in history, both the exhibition area and the number of participating enterprises have reached historic highs. In this exhibition, the Shaoxing Trading Group worked together, prepared meticulously, exhibited smoothly and safely, and achieved impressive results. The intended transaction amount of this year's Canton Fair reached 120 million US dollars, an increase of 10.57% compared to the last session before the epidemic in the 126th session.
At the 133rd Canton Fair, there were a total of 501 enterprises with 834 booths, covering 36 exhibition areas such as household appliances, household products, and men's and women's clothing from Shaoxing. Among them, there were 78 brand booths (19 exhibitors) and 756 general booths (482 exhibitors). Among them, there were 97 exhibitors and 181 booths in the first phase, representing 536 people; In the second phase, there were 43 exhibitors, 73 booths, and 183 representatives; In the third phase, there were 365 exhibitors, 580 booths, and 1450 representatives.
A total of 238 participating companies and 484 booths from the Shaoxing Trading Sub group of this year's Canton Fair held special clothing exhibitions, accounting for 57.9% of the total exhibition space. Among them, 70 booths were for textile raw materials and fabrics, 44 booths were for men and women's clothing, 42 booths were for household textiles, and 28 booths were for sports and tourism leisure products. The personalized and centralized exhibitions complement each other, and the number of special clothing exhibition areas has increased the number of booths is among the top in the third phase of the Canton Fair. In addition, this year's Canton Fair also has a textile and clothing industry exhibition area in Yuecheng District, Shaoxing City, with a total area of 180 square meters. As one of the three major industrial clusters participating in the exhibition in Zhejiang Province, this exhibition area recruits 12 leading textile and clothing enterprises in Yuecheng District, including Jiuya and Barut, to showcase the characteristics and charm of the textile and clothing industry in Yuecheng District with unified special costumes.
On April 15th, Chen Zhicheng, Deputy Director of the Zhejiang Provincial Department of Commerce, conducted a survey on Shaoxing Sanhua Co., Ltd. during his tour, accompanied by Fu Hao, Deputy Director of the Municipal Bureau of Commerce. At the booth, Deputy Director Chen Zhicheng inquired in detail about the first day of negotiations, customer sources, and transaction status of the enterprise, and encouraged us to seize the opportunity of the Canton Fair, a large platform for opening up to the outside world, increase technology investment, continue to transform and upgrade to high-end fields, and enhance the competitiveness of our products in the international market.
On May 3rd, Shi Huifang, Deputy Secretary of the Municipal Party Committee and Mayor, and his delegation went to the Canton Fair to visit exhibitors in Shaoxing. Mayor Shi visited and surveyed four unified special clothing exhibition areas, including textile raw materials and fabrics, household textiles, men's and women's clothing, sports and tourism leisure goods, and the Yuecheng Textile and Clothing Industry Belt exhibition area.
Before the exhibition, our team established a working group for the 133rd Canton Fair, established enterprise nail groups and offline exhibition enterprise WeChat groups, organized sub groups and enterprises to carry out exhibition training and pre-exhibition mobilization. We have held two offline pre-exhibition meetings, especially for new exhibitors. Our team has strengthened guidance and guided enterprises to fully leverage their online and offline advantages, ensuring that they fully integrate offline direct sales and online live marketing skills, and improve the effectiveness of display and live marketing. During the exhibition, a dedicated person will be arranged to handle the issue handling work and help enterprises solve practical difficulties and doubts.
In order to manage the booths and exhibits of this year's Canton Fair, our delegation solicited opinions from the Municipal Market Supervision and Administration Bureau on the quality of enterprise exhibits, signed exhibition responsibility agreements with all participating enterprises, conveyed the management regulations for the use of booths at the Canton Fair, and reviewed all participants in live broadcasts and negotiations according to the requirements of the provincial delegation. During the exhibition period, our team conducted a carpet inspection of the exhibits, business cards, and promotional materials placed on the booths of our participating enterprises in accordance with the relevant regulations on booth use management at the Guangzhou International Trade Fair, Zhejiang Provincial Youth League, and Shaoxing City Guangzhou International Trade Fair. We also provided on-site reminders and warnings to the involved enterprises, punished illegal construction enterprises in accordance with the requirements of the conference, and strictly controlled the occurrence of subletting and selling. Collaborate with the Chamber of Commerce and the Provincial Youth League online to conduct real-time review of the latest uploaded enterprise and exhibition information, and promptly supervise and modify sensitive information that appears during the enterprise display and live streaming process.
In order to grasp the export situation of enterprises at this year's Canton Fair, our delegation organized enterprises to fill out a survey questionnaire for participating enterprises during the exhibition period; Organize enterprises to provide questionnaire feedback on the recent impact of dual control on foreign trade enterprises; At the same time, the WeChat mini program of the Canton Fair will be used to collect daily transaction information, and 10 sample enterprises will be arranged to provide feedback on the purchasing situation.
In order to provide good service for the 133rd Canton Fair, our team communicated the relevant schedule and requirements of the fair to all participating enterprises in a timely manner through documents, manuals, WeChat, and nail groups before the exhibition; Arrange staff to handle certification, accommodation, vehicle pick-up and drop off, team duty, and on-site tour during the exhibition preparation period; During the exhibition, respond to the issues and demands raised by enterprises as soon as possible and resolve them as soon as possible.
This Canton Fair will continue to consolidate the achievements of green special clothing development, and promote the normalization of green exhibition layout in accordance with the goal of 100% green booth penetration rate. By formulating brand evaluation management rules, innovating the green booth award selection mode, and establishing a punishment mechanism for non-compliant simple decoration exhibitors, exhibition waste has been significantly reduced, environmental pollution has been significantly reduced, and the quality of green development has been further improved. The Shaoxing Trading Group of this year's Canton Fair successfully achieved the goal of 100% green booth penetration rate.
Our team has already promoted and warned enterprises before the exhibition, requiring all participating enterprises to sign the "Booth Use Responsibility Letter". At the same time, we have formulated the "Intellectual Property Protection and Trade Dispute Resolution Work Plan for the 133rd Shaoxing Trading Group Canton Fair", requiring enterprises to conduct comprehensive self-inspection, strengthen pre-exhibition audits, and educate enterprises with records of suspected infringement and trade dispute complaints.
Next, our bureau will focus on the following aspects of work according to the instructions given by the city leaders during the inspection period of the Canton Fair: firstly, continue to analyze the situation. Based on the orders and transactions of participating enterprises in the Guangzhou Fair, further analyze the market situation and trends, and provide precise guidance for the city's foreign trade work. The second is to continuously organize and expand the market. According to the Implementation Plan for the "Ten Industries, Hundred Exhibitions, and Thousand Enterprises" Campaign to Expand the Market in Shaoxing City, fully utilize the exhibition platform, organize enterprises to participate in various domestic and foreign exhibitions, and improve the quality of exhibition on the basis of completing the list of key exhibition tasks for the year. Thirdly, we will continue to promote innovative development in foreign trade. Vigorously promote the construction of trade innovation capabilities, deepen innovation in models and formats, tap into potential, stimulate vitality, and focus on cultivating new growth points for foreign trade.